Proof of Work
Real partnerships, programs, and experiences built at the intersection of sports, culture, and community.
the record
so far
Featured — Active Partnership
World Cup 2026 · Houston, TX
The Challenge
As one of the host cities for FIFA World Cup 2026, Houston needed a world-class fan experience that could serve the city's diverse communities while creating authentic cultural moments around the global tournament.
COS Role
The Culture of Sports joined a Black-owned partnership to help bring Houston Fan Fest 2026 to life, contributing sports-industry insight, brand strategy, cultural impact planning, and community-centered experience development.
Impact
The activation created a platform for sports, entertainment, vendors, VIP hospitality, community engagement, and sponsor exposure — built around one of the biggest global sports moments coming to Houston.
Services Delivered
* The Culture of Sports is an independent company participating in the Houston Fan Fest partnership. COS is not affiliated with, endorsed by, or officially connected to FIFA, U.S. Soccer, or any tournament organizer unless expressly stated.
Community Program — National Initiative
A community program using the platform of sports coaches to take a public stand against racism and advocate for youth and community.
Community Programming · Brand Strategy · Cultural Impact
Event Production — NCAA · 2025
Production of all-women's NCAA basketball games elevating women's athletics, community engagement, and cultural storytelling. Teams include the University of Michigan, Texas Tech, Prairie View A&M University, North Carolina A&T, University of Maryland Eastern Shore, the University of Houston, Arizona State University, and more.
Event Production · Brand Strategy · Sports Media
Media Platform — Sports Media
A sports media platform delivering news, stories, and content that connects athletes, communities, and fans across global sports culture.
Sports Media · Content Strategy · Brand Development
Brands · Events · Athletes · Schools · Community Partners
COS works with brands, events, athletes, schools, and community partners to create experiences worth talking about.
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